List Building Newsletter #4 - Build Your Squeeze Page With A Clear And Simple Design

Each element of a squeeze page has its place, but the key is to
create a professional and visually appealing page without
distractions. Any distractions at all and the person is going to
leave.

I like to say, Just because you can does not mean that you
should! Just because you may be the worlds greatest graphic
artist does not mean you should litter your website with
graphics.

You want people to sign up, not to be in awe of your graphics.

Create a simple, mostly white page with a headline, a few bullet
points and opt-in form, with a clear and concise call to action.

No banners, no AdSense, no outside links, no pop ups. All of
these things are just begging your visitor to click on and take
them to a place you are not intending them to go to at this
point. 

If the intention is not to get them to sign up then why did you
bring them to this page in the first place? If you give the
visitor too many choices they will just leave in confusion.

The only outbound links you should include are your privacy
policy and contact information. It helps build trust and people
expect to see it. I recommend that you make sure that these
links open up into a new window that allows them to close it out
and still remain on the squeeze page. It is just there to add
the added trust factor.


Here are three key things you will want to include in your
website privacy policy to reduce your risk of getting sued or
targeted with some kind of a government investigation.

1. First you should always identify how you will protect the
privacy of your website visitors and customers. This will help
with the peace of mind.

2. Identify the types of information you collect from your
website visitors and customers.

3. Not only do you need to let them know what information you
collect, you also need to explain what you do with the
information you collect from your website visitors and customers.


Of course each website will be different and depending upon the
type of website you run, where you are based, and where your
website visitors and customers are located, there are additional
issues you will want to address. But each of the three items
above is an important part of any website privacy policy.

Now in no means is this legal advice as I am not a lawyer and I
do recommend that you check out all of the rules for your
particular website and locations. There is always the
possibility that contacting a lawyer to help in this area is
possibly your best option of protection.

When it comes to keeping your squeeze page clean and simple I am
not telling you to not use graphics on your squeeze page. What I
am telling you is that always only use what is needed and always
test. If the squeeze page converts better without graphics dont
be offended that the visitors dont appreciate your hard work or
the money you spent on the graphics.

Learn to accept and just work towards higher conversions.

Always take a no fluff rule when writing your squeeze pages.
Highlight the best benefits to make it clear what's in it for
them. You want them to make a quick decision to sign up, and the
text on the page needs to reflect that.


To Your Success,
YOUR NAME

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